The program freeFall as huge resemblance to our soap so i thought it'd be worth looking at advertisements from them. The DVD cover was the same as the poster and it shows a high powered business man (white) standing in his office gazing out at his amazing view. This holds a lot of symbolism that's easily interpreted from the viewer. The man is very high up from the ground which can be a physical representation of his class in society, his possible bank balance and his egotistic character.
When visiting our location we had various idea's of having our poster in a similar style to this. It's very ambiguous, it features who you'll presume to be the main character. The colour schemes are not particularly eye catching so this may need adjusting. Like most posters the characters centralised it gives you a clear narrative image of the environment and it features the broadcaster.
We wouldn't follow this as our targeted audience will not be based in the center of London, we still wish to relate to our suburban viewers. This is due to the success of Eastenders so we thought to follow certain conventions with this soap in particular
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