Target audience stereotype exemple

Ediz Zeki, he is 26years of age and works with a large fashion business which specialises in women's clothing. He has graduated from university with a fashion and textiles degree and so he is pretty much 'in the know' when it comes to fashion. However, his job also means that he has also felt the 'squeeze' of the credit crunch, he can relate to the narratives and storylines in the soap. Ediz enjoys watching films and dramas which both entertain and educate him. These include football matches, 'The Casino' and other films which are based on true life events. He does not watch soaps often as they are usually on when he has finished work or on his way home. And so he will be able to watch our soap as it is on at 9:00pm twice a week. Although the soap is also based on his job he will watch it as we discovered from our focus group that they would watch the soap even if it is set in the same working environment as their workplace. Guys like Ediz are attracted to watching when the soap has attractive characters and many interconnected storyline's which are typical and gossip to keep them interesting. Due to the fact that our soap contains many of the typical conventions as well as all the elements which Ediz thinks is important in a soap. I think Ediz Will be really pleased with our soap, with the soap working along the lines of the industry he works in, further more the scheduling time is perfect for his relaxation time, in front of the television.